FREE REPORT · BASELINE EDITION

THE UK SKINCARE

CREATOR INDEX

THE UK SKINCARE

CREATOR INDEX

See which UK skincare brands are actually putting the work in with creators, and which ones are earning attention instead of buying it. The top 50, ranked, free to download.

50 brands · 11 pages

Five Insights Worth Knowing

FIVE INSIGHTS WORTH KNOWING

The creator activity behind fifty UK skincare brands in August, ranked and broken down.

1

Activity beats brand equity

Korean challenger brands averaged 23.6 sponsored mentions a month in August. Established Western brands averaged 13.2.

2

Nearly half this category's attention is unpaid.

46% of all UK skincare mentions carried no commercial flag.

3

Spending more doesn't create more attention.

No7 ran four times Rhode's sponsored volume and earned a tenth of Rhode's organic mentions.

4

The competitive set is smaller than you assume.

Only 58 skincare brands ran any sponsored creator activity in the UK in August.

5

The least active brands are talked about most.

Twelve clinical brands take 6% of sponsored activity and run at 74% organic.

Five of the top ten, and how they got there.

1
Tropic
the most active brand in the Index
2
Garnier
mass market scale, spread across a broad skincare range
3
No7
the most programme-dependent brand in the top ten
4
CeraVe
dermatologist positioning, largely sponsored
5
Kiehl's
a quarter of its presence built organically
+
+ 45 more brands ranked inside, plus the full methodology →
250,000
UK Instagram accounts scanned, three times a month
58
skincare brands ran any sponsored creator activity in August
46%
of all mentions carried no commercial flag at all

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The top 50 UK skincare brands, ranked on real creator activity, not follower counts or ad spend.

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